Many lingerie brands collaborate with celebrities for promotional campaigns to leverage their star power and appeal to a wider audience. Here are some examples of lingerie brands that have partnered with celebrities for promotion:
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Victoria's Secret: Historically, Victoria's Secret has been known for its high-profile collaborations with supermodels and celebrities who often walk in the annual Victoria's Secret Fashion Show. However, the brand has evolved its approach in recent years.
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Calvin Klein: While Calvin Klein is primarily known for its iconic underwear campaigns featuring models, it has also collaborated with celebrities such as Justin Bieber, Kendall Jenner, and Shawn Mendes.
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Agent Provocateur: This luxury lingerie brand has worked with celebrities like Kylie Jenner and Penélope Cruz for promotional campaigns.
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La Perla: La Perla, another high-end lingerie brand, has collaborated with celebrities like Kendall Jenner and Naomi Campbell for their advertising campaigns.
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Savage X Fenty: Rihanna's inclusive lingerie brand, Savage X Fenty, has gained attention for its diverse and body-positive campaigns. Rihanna herself often models for and promotes the brand.
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Frederick's of Hollywood: Over the years, Frederick's of Hollywood has collaborated with various celebrities, including Megan Fox and Pamela Anderson.
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